FOR THE MODERN SALESMAN
HIGH PACE OF INNOVATION
How do you sell high tech products to customers who do not have any obvious need or problem to be solved?
The pace at which new technologies are introduced is by far exceeding the demand from the markets for which it is intended. This means that sales people need to inspire their customers and help them to innovate their business in order for them to need these new technologies.
INCREASING LEVELS OF COMPETITION
How to you sell the concept of co-innovation to customers in order to stay ahead of the competition?
Globalisation has led to an ever increasing level of competition. Innovation is the name of the game in order to stay ahead of the competition. This means that sales people have to find ways to inspire their customer to jointly innovate new value proposition together with them.
Entrepreneurial Selling in the news
Introducing: Entrepreneurial Selling
ENTREPRENEURIAL SELLING IS THE PROCESS OF ACQUIRING AND RETAINING CUSTOMERS BY JOINTLY AND PROACTIVELY DEVELOPING NEW BUSINESS OPPORTUNITIES IN ORDER TO CREATE CUSTOMER VALUE.
Our methodology is based on more than 10 years research on the future of sales.
Book: From Selling to Co-Creating
In 2014 we published all our findings in a book entitles From Selling To Co-Creating. The book includes cases, theory and tools for sales people and sales managers alike.
Business Game: Co-Creation
Together with Actee we developed a business game enabling anyone to learn the methodology using a fun and interactive approach.
8th of March 2018, Noordwijk - the Netherlands
Entrepreneurial Selling: From Selling to Co-Creating
We will present for the first time the 'Entrepreneurial Selling' methodology at the annual event of the Sales Management Association in the Netherlands.
21th and 22th of June 2018, Amsterdam - the Netherlands
Entrepreneurial Selling: Co-Creation and Design Thinking in Sales
This is a two day event where you will learn how concepts such as co-creation and design thinking can help you to develop new business opportunities with your customers. The event is hosted by Design Thinkers Academy in Amsterdam